Product Manager · Growth & Platform · AI & Automation

Hi, I'm Rohan Khullar.

I lead platform, growth and automation products at scale, delivering measurable business impact through improved conversion, operational efficiency and AI-led automation.

Projects

Things I've built

A mix of product case studies from my work and personal side projects.

Side ProjectPM ToolLearning

Product Shots: Finshots for Product Managers

Daily product management practice inspired by Finshots. Get bite-sized PM questions daily, curated news (AI, corporate, hiring), and weekly articles, all designed to sharpen your product thinking.

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Product Case StudyAI/ML

AI-Powered Document Verification for Merchant Onboarding

Led the design and rollout of an AI-driven document-verification workflow for partner KYC, cutting manual verification effort by 60% while strengthening fraud and RBI compliance controls.

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Side ProjectAndroid AppAI-Built

Reminders: The Android App That Won't Let You Forget

A native Android app for birthdays, anniversaries and tasks that rings like an alarm clock, as many times a day as you want, and keeps coming back until you confirm you've actually done it.

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Product Case Study

Lead-Generation & Assignment Tool

Built a lead-generation and assignment tool that routes 25K leads/month into the onboarding funnel, and used activation-trend analysis to expand the retailer services catalog.

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Product Case Study

Individual & Sole Proprietorship Shopkeeper Onboarding Journey

Reworked the onboarding flow end-to-end: face-auth, shop-photo fixes, UI cleanup, pre-filled business details, and API-based document verification to cut TAT. Raised conversion from 50% to 73%.

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Product Case Study

RE-KYC Funnel Improvement

Improved a broken re-KYC flow that was failing on nearly every screen, lifting conversion from 5% to 50% and cutting shop-photo rejections from 50% to 2%.

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Side ProjectJournalTravel ToolAI-Built

Journey: Journal Your Life, Plan Your Trips

A journal and trip-itinerary planner that shares its account and data with the Reminders Android app — log an entry or plan a trip on your phone and it's there on the web too.

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Product Case Study

IMS: End-to-End Device Ordering Platform

Built and launched IMS, an end-to-end ordering platform now underpinning ~₹7 Cr in monthly GMV, letting retailers order devices (micro-ATMs, thermal printers, biometric devices, passbook printers, soundboxes, note-counting machines) directly through a self-serve flow.

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Product Case Study

Commission Payout Automation

Led automation of commission payouts at a fintech organization across four threads: automated ₹117L+ in monthly payouts plus ₹8.5L+ more across nine products, cut onboarding TAT for new use cases from 30+ to 10 days (67% faster), unlocked ₹5-6L/month by automating reconciliation, and shipped API-based GST invoicing and real-time commission visibility.

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View All Projects

More product case studies, side builds, and experiments — filterable by type.

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Skills

What I bring to the table

Product Management

Product strategyRoadmappingOpportunity sizing & prioritizationProduct discoveryGTM strategyProduct analyticsA/B testingAgile / Scrum

Growth & User Experience

Funnel optimizationUser acquisitionActivationConversion optimizationRetention strategyExperimentationUser research

Platform Products

Workflow automationSelf-service platformsAPI integrationsPlatform modernizationBusiness process automationInternal tools

AI & Automation

AI agents (LangGraph, LangChain)LLM workflowsPrompt engineering

Leadership

RBI compliance & audit closureCross-functional collaborationStakeholder management

Tools & Platforms

SQLPower BIGoogle AnalyticsJiraFigmaClaudeChatGPTCursorVS Code